2021
Who is buying what in NRW
WDR Trend Documentary
First aired on: November 24, 2021 at 8:15 p.m. and in the WDR media library, 90 min
Anna Planken and Daniel Aßmann reveal what we spent our money on in 2021. The two embark on a detective-style tour of North Rhine-Westphalia. They find out what’s currently trending and flying off the shelves, why sweatpants have become a bestseller, why hula hooping is THE new sport, and why everyone is suddenly into DIY.
Anna and Daniel meet with local startups, families, influencers, and celebrities, such as gold medalist wrestler Aline Focken, who explains why home fitness is trending. Anna visits two car salesmen in Olpe who have switched careers and now prefer to work on e-bikes, because never before have so many people wanted one. How has our world changed over the past year? How have we changed, and with that, our buying habits? Anna and Daniel experiment, tinker, and test. What matters to people in North Rhine-Westphalia? What do they value?
